I dunno about this campaign to reform the public image of rats. I say we just need to educate people more about them.
I enjoyed the PSAs they had made; they made me think and they made me laugh, a good combination. I enjoyed the 'Archer Dash' game, and the site has many little surprises that were fun to discover.
But the name they want to replace 'rat' with - 'great pointed archer' - what's up with that?? I did a bit of research and so far can't find any reason to use that term. Rat sounds fine with me. I'm stickin' with it!